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Mary Baker
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Ideas? Membership Drive
« Thread Started on Jun 13, 2008, 11:37am »
Anyone got ideas for attracting new members?

My goal is to have 300 members by the end of the year, but I have no real clue as to how to get there . . .

I figure we need to have a 5 to 1 ratio of subscriber-members to active thread participants, so a membership of 300 would probably give us about 60 regular posters, as many subscribers prefer to lurk.

I have sent press releases to the media and some local wine trade organizations (it's amazing how many trade organizations don't have a PR email!) but have had little response. So . . . what next? :)
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Mary B.
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Re: Ideas? Membership Drive
« Reply #1 on Jun 23, 2008, 1:52pm »
Hi Mary - What about using Facebook and Twitter to get the message out?
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mocamro
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Re: Ideas? Membership Drive
« Reply #2 on Jun 24, 2008, 3:39pm »
are you trying to get only ITBers or everyone? If its for everyone, you should start a street team, and have people sticker and hang snipes for you. Leave postcards/flyers in other tasting rooms and at places like Vinoteca/15 C
You can try and get the Grape Radio or WineryChannel.tv to do a spot on the board. Maybe localwineevents.com would list it or a link.
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Mary Baker
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Re: Ideas? Membership Drive
« Reply #3 on Jun 25, 2008, 10:07am »
Great ideas! I'll get to work on all of them!
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Mary B.
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Mary Baker
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Re: Ideas? Membership Drive
« Reply #4 on Jun 27, 2008, 12:22pm »

Jun 24, 2008, 3:39pm, mocamro wrote:
are you trying to get only ITBers or everyone?

Milos, to answer your question in more detail, I am mainly trying to encourage ITB'ers.

I WANT participation from wine enthusiasts as well, but I think I should be careful about encouraging that kind of open participation because I think many will expect this to be just another consumer forum. So my logic, questionable though it may be, is to get the word out as loudly as possible to the ITB people first. If we can build a nice core of posting ITB'ers then I think the board will also attract enthusiasts who are sincerely interested in the nuts and bolts of viticulture and enology.

For instance, I'd really like to have a discussion on the various effects that oak origins/coopering impart. I'd like to create sort of an index of winemaker opinions on oak styles, which I don't think exists anywhere. We all rely on the oak ambassadors (salesmen) and our friends' opinions. Wouldn't it be nice to have sort of a wider court?

I tried this once on eBob and it immediately became a one-ups thing where winemakers just slapped down their shopping list of expensive oak without offering any real discourse. I would not let that happen here--posters would be challenged to offer their reasoning and make thoughtful contributions.
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Mary B.
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Re: Ideas? Membership Drive
« Reply #5 on Aug 19, 2009, 2:25am »
Have a look, very good, pass by...
Be honest but not too modest.
Dress properly. Don't shake hands with the interviewer until he/she extends his/her hand.A rolling stone gathers no moss.






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